Diageo's Virtual Bartender
The Virtual Bartender interactive digital display was developed as a less expensive, more effective in-store alternative to live sales consultation (e.g. in-store demos), which are considered the “gold standard” in the in-store consultation experience, but are very difficult to pay out. Liquor store customers learn how to make drinks, plan a party, get brand education and more all at the touch of a finger. Right at the display, they have the option of emailing or printing their drink recipes and party planning shopping information.
Testimonial – “It is doing great. Herb (store manager) told me he had a guy come in the first of last week to buy for a party he was having at the house. They used the Virtual Bartender and the guy left with $538.38 worth of product. He came back the next day and bought an additional $1,000 worth of product.”
