MillerCoors; Digital Tap
Business issue/opportunity was to align with a major retailer’s new marketing and merchandising initiatives to position MillerCoors as the category expert. Goal was to elevate Miller/Coors portfolio against retailers high end beer strategies by creating a compelling shopper engagement platform where beer lovers could discover beers from around the globe, take an interactive taste profile to find the right beer for them, and pair different beers with food recipes to cross promote within the store.
