Digital Aisle

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LAKE BUENA VISTA, Fla.–(BUSINESS WIRE)–Expanding on its long-standing relationship with Walt Disney World Resort, HP (NYSE:HPQ) today unveiled the HP Field House at the ESPN Wide World of Sports Complex, a project designed to deliver an immersive technology experience to the 2 million athletes, coaches and spectators that visit the complex [...]

 
 
 
 
 
 
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“As a trusted partner and member of HP’s Interactive Solutions ISV Partner Program, Digital Aisle has been able to develop an array of intelligent software solutions that help engage and move retail shoppers closer to purchasing not one item on the shelf, but several,” said Peter Guenther, chief executive officer, Digital Aisle. “

New business models are emerging with the HP TouchSmart 9100. Digital Aisle, an interactive shopper solutions company, is bringing “virtual sales assistants” to life using HP’s interactive touch screens. The Digital Aisle’s Virtual Bartender uses HP TouchSmart technology to help people plan parties, print and email recipes, and learn expert bartending tips.

The team at Digital Aisle is proud to announce that its Virtual Bartender network has reached 1,000,000+ consumer engagements! Diageo has placed Digital Aisle’s Virtual Bartender in 500 retailer locations throughout North America.

Digital Aisle founders Eric Nordquist (left), Chad Soderholm and Peter Guenther tap technology to captivate customers.

Just like TV, advertising has gone digital. Established companies and startups alike are racing to equip retail stores, train stations and even buses with LCD screens and touch-screen computers to deliver ads with animation, video and flashy graphics.

As People Drink More at Home, Liquor Giant Focuses on In-Store Displays for Chilled Beer and Teaching Novices to Mix Cocktails
By AARON O. PATRICK
With people going out less often amid the recession and drinking more at home, Diageo is adding a twist to its marketing.
The company, whose brands include Johnnie Walker scotch and Guinness beer, [...]

While the supermarkets have yet to reach that level of service, a few local liquor stores are at the forefront of helping their customers with selecting the right beer, wine and spirit, while providing suggestions on quantity, brand as well as recipes for the home booze jockey. t’s called the Virtual Bartender, and though it’s not available in every liquor store, it certainly is the most friendly and interactive electronic party planner we’ve encountered.

Diageo North America is seeing results from its embrace of in-store computer technology as customers at more than 500 liquor outlets in 38 states can bring their cocktail and party questions to the Norwalk company’s Virtual Bartender.
Virtual Bartender is an interactive touch screen kiosk designed to help shoppers plan their social events, providing them with [...]

When you grab a seat at the bar, the bartender can make good conversation.  Go into the midtown Spec’s and there might not be a  bartender you can’t talk to  but one you can touch. This is the Virtual Bartender.
It is a high definition touchscreen bartender that can be your best friend during happy hour.  [...]

Digital Aisle’s Win Bears Tickets! campaign for Miller Brewing Company scored a touch down in the Interactive category, winning a gold for custom high-definition interactive displays deployed in 10 Chicago liquor stores.

News 12 in Connecticut does a news piece on the Virtual Bartender.  Local retailers are getting strong customer feedback from Diageo’s Virtual Bartender.  Diageo has 500 Virtual Bartender units in North America. Consumers can plan parties, print/email recipes, and learn about their favorite brands.  This is the 3rd year that the Virtual Bartender program has [...]

Jeff Ivey (Senior Vice President, Commercial Strategy North America) speaks to Diageo’s investors about the Virtual Bartender.
The Virtual Bartender is an interactive touch screen kiosk, with full audio and high definition video presentation. It provides consumers with a resource for on-demand information about cocktail preparation, wine and beer selection, party planning, and responsible hosting.
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